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For cafés & coffee shops

Digital loyalty card for cafés —
no app, no paper

Your regulars deserve better than a paper punch card that gets left at home, goes through the wash, or quietly disappears. Myndel replaces all of that with a digital loyalty card that lives in their inbox.

Set up free in 10 minutesSee how it works

Free during early access. No credit card needed. See pricing →

The real problem

Why do cafés lose repeat customers?

☕ Paper cards get forgotten. Customers leave them at home, lose them in a bag, or drop them in a puddle. When the card is gone, the habit breaks.
⏱ There is no nudge between visits. A customer who usually comes in every Tuesday disappears for three weeks and you have no way to know — or to reach out.
📊 Paper gives you nothing. You cannot see who is close to a reward, who used to be a regular, or how often your customers actually come back.
A good starting programme

What a café card usually looks like

A practical starting point for many cafés is eight to ten stamps. Short enough that a regular fills one in a month or two, long enough that the free cup is worth the eight that came before it.

  • 8–10 visits → a free coffee
  • 10 visits → a coffee and a pastry
  • The first stamp comes with joining, so every card starts begun rather than empty

Starting points, not rules. You choose the number of stamps and the reward, and can change both at any time.

How it works

How does Myndel work for cafés?

1
Create your card in 10 minutes
Set your stamp goal, write your reward (free coffee, free pastry — your choice), and pick your brand colour. No designer needed.
2
Print your QR code
Download your QR code and place it at the counter, on your takeaway cups, or on a small sign. One scan and a short form, and your customer is registered.
3
Add a stamp after every visit
Scan the card on their phone with yours and add the stamp — or find them by name in your list. Their card updates at once. Myndel sends progress and reward emails at the moments that matter, and you carry on making coffee.
4
Progress and reward emails run automatically
When a customer’s reward is getting close, Myndel can email them. When a regular has been away longer than the gap you set, Myndel flags them so you can send the win-back in one tap.
Customer experience

What do your customers see?

After their first visit, customers get a personalised loyalty card by email — their name, your café's branding, their stamp count, and their progress toward the reward. Their card updates with every stamp, while Myndel handles relevant progress and reward emails automatically. No app to open, no password to remember.

When their reward is getting close, they can get a gentle nudge — "You're almost there." It is the digital equivalent of flipping their card over and saying "Two more and you get a free flat white."

Your secret weapon

How do you know when a regular stops coming in?

When a regular has been away longer than the gap you set — three or four weeks suits a café — they are marked At risk, in orange, in your dashboard, and you can send a win-back email in one tap to any customer who agreed to marketing emails.

"Maria’s last visit was 25 days ago — past the three weeks you set. One click sends her a reminder."

More ways to grow your regulars

Get more Google reviews
Ask customers for an honest review after the right visit.
Learn more →
Bring a friend
Give regulars an easy way to invite someone new and track the referral.
Learn more →

Set up your loyalty card in 10 minutes — free

No POS integration. No app for your customers. No monthly fee to get started.

Create your loyalty card

Free during early access. No credit card needed.

FAQ

Common questions from café owners

Do customers need to download a coffee shop app?

No. Customers receive a link by email and access their digital stamp card directly in the browser. No app download, no password to choose, no friction.

Can I run my paper card and Myndel at the same time during the transition?

Yes. You can run paper and Myndel side-by-side while your regulars move across. Myndel cannot pre-load a card with paper stamps, so the simplest switch is to let a half-filled paper card finish on paper and start the next card on Myndel.

What reward can I offer?

You decide — a free coffee, a free pastry, a discount, anything. Myndel does not prescribe the reward; you set it when you create the card.

How do customers remember their card?

Their card updates with every stamp, and Myndel sends progress and reward emails at the moments that matter. The card is a link in those emails — always one click away, no app needed.