Refer a friend
Turn regular customers into new customers
Give your regulars a simple way to invite a friend, track who referred whom, and reward the relationship when it works — from the loyalty card they already carry.
Free during early access. No credit card needed. See pricing →
Why it matters
Why referrals from regulars work
👥 A recommendation from someone they trust reduces the uncertainty of trying somewhere new.
💬 Your regulars already recommend you. What they usually lack is something to send — a link, rather than “you should try the place on the corner”.
🎯 You find out who did it. Word of mouth is normally invisible; a referral link is the same conversation with a name attached to it.
How it works
From one card to the next customer
1
Your customer opens their card
Every customer’s loyalty card carries an invite link of their own. Nothing to sign up for, nothing to print, nothing for you to hand out.
2
They share it
One tap opens their phone’s share sheet — messages, WhatsApp, wherever they already talk to the friend. Where sharing is not available the link copies instead, and it is on screen either way.
3
The friend joins through it
The link opens your signup page. The friend is told they were invited and how many stamps they start with, then registers like any other customer: name, phone, email and consent.
4
Myndel records who brought whom
The friend is linked to the customer who invited them, once and permanently, and their starting stamps are added there and then.
5
The referrer gets their bonus when the friend returns
The bonus for whoever invited them waits until the friend’s next visit. Signing up is not the achievement — coming back is.
The referrer’s bonus is awarded only after the friend returns for a second recorded visit. Sign-ups alone do not trigger a reward — which is what makes invented ones worth nothing.
What both sides see
One link, two screens
The customer’s half sits on their own card, under their stamps. The friend’s half is a line at the top of your ordinary signup page — the same form every other customer fills in, with the bonus stated before they type anything.
What you control
Two rewards, and a set of rules you do not have to police
Off until you switch it on
Referrals are off for every new shop. No customer sees an invite link until you turn the feature on in Settings → Growth.
What the friend starts with
0 to 3 stamps, added the moment they sign up. Their visit count still starts at one: a card showing three stamps does not mean they came three times.
What the referrer gets
0 to 3 bonus stamps, awarded on the friend’s next visit. Either side can be zero: a shop can give the friend a head start and nothing to the referrer, or the other way round.
One friend, one referrer, once
A customer can be referred once, ever, by one person, however many links they open. Referring yourself is refused.
No limit on how many friends
A customer can invite as many people as they like, and be rewarded for each one who comes back. It is the friend who can only be claimed once.
Invite a friend
Give a friend 1 stamp to start.
You’ll get 1 bonus stamp when they come back for their next visit.
Share my invite
myndel.app/join/north-star-studio?ref=…
On the customer’s card. Shown with an example shop and one stamp each way.
A friend invited you 🎉
You’ll start with 2 stamps.
At the top of your signup page, when the friend arrives through a link.
What you can see
Four numbers on the dashboard you already open
Friends signed up
New customers who registered through somebody’s invite link.
Came back at least once
Of those, the ones who have since returned — the ones that earned a bonus.
Bonus stamps given
What the programme has cost you so far, in stamps.
Their repeat visits
How much those referred customers have come back since.
What it is not
Nobody’s contacts are uploaded anywhere
The customer shares their own link, from their own phone, to whoever they choose. Myndel never sees the friend’s details until the friend types them in — there is no contact import, no address book access, and no message sent on anyone’s behalf.
The friend joins by filling in your ordinary signup form, including the same consent tick every other customer gives. They are a customer of yours from that point, on the same terms as everyone else.
- No contact list uploaded, scanned or stored.
- No email or message sent by Myndel to the friend. The customer sends it themselves.
- No reward for a friend who never comes back, however many links are opened.
- No referrer’s name on the join page, because that page is open to anyone holding the URL.
In practice
What it looks like in your trade
Cafés — One stamp each way is plenty when a card is ten coffees: the friend starts warm and the regular gets a free coffee sooner.
Salons and barbers — A bigger head start makes sense where a card is five or six appointments — two or three stamps is a real reason to book the first one.
Personal trainers and massage — For higher-value services, you may want to put more of the reward on the existing customer’s side.
Loyalty cards for your trade:
Your regulars already recommend you.
Set your loyalty card up in about ten minutes, then give them something to send.
Create your loyalty cardFree during early access. No credit card needed.
FAQ
Questions owners ask
What counts as a successful referral?
A new customer who registers through another customer’s invite link. It is recorded straight away, and the referrer’s bonus lands once that friend comes back for their next visit.
Can both customers get a reward?
Yes. You set each side separately: 0 to 3 bonus stamps for the friend when they sign up, and 0 to 3 for the customer who invited them, awarded when the friend returns. Either side can be zero.
How does the friend join?
They open the link and land on your normal signup page, with a line saying they were invited and how many stamps they start with. Same form as every other customer — name, phone, email and consent.
How are referrals tracked?
Each customer’s card carries a code of their own on the end of your shop’s invite link. When a friend registers through it, the two records are linked, and your dashboard shows how many joined, how many came back, and what the bonus stamps have cost.
Can I choose the referral reward?
The reward is bonus stamps on the loyalty card, 0 to 3 on each side. It moves the customer closer to the reward you already offer, rather than adding a second thing to honour at the counter.
Can a customer refer more than one friend?
Yes, as many as they like, and they are rewarded for each friend who comes back. It is the friend who can only be counted once.
How does Myndel prevent duplicates or abuse?
A friend can be referred once, ever. Anyone whose email or phone number matches the referrer’s is refused before a bonus is written, and the same phone number cannot join your shop twice. Above all, the referrer receives nothing until the friend has actually been back — which is what makes made-up sign-ups worthless.