Who is behind Myndel?
One founder in Helsinki, a laptop, and a stubborn rule: if a busy shop owner can’t figure it out in ten minutes, it isn’t ready.
Why does Myndel exist?
Myndel started with conversations, not code. I spoke to café owners, hairdressers and barbers, and the same pattern kept coming up: they knew loyalty mattered, but every tool they had tried was built for someone else — bigger, more technical, more complicated than it needed to be. Paper punch cards sort of worked — until they were left at home or went through the wash.
So I built the opposite: a digital loyalty card with no app for customers to download, no POS integration, and nothing to learn. Set a stamp goal, print a QR code, add stamps after each visit. Automated progress emails keep customers engaged, and at-risk alerts show you who may need a personal nudge.
Who makes Myndel?
Myndel is a one-person company based in Helsinki, Finland. I write the code, design the cards, and answer the support email myself — write to hello@myndel.app and your message lands with the person who built the screen you were just looking at.
Myndel is founder-built and founder-supported. When you email support during early access, you are talking directly to the person building the product. What you can hold me to is in writing: the terms of use, the privacy policy, and the pricing promise below.
What does Myndel believe?
If you run a café, a salon, or any shop that lives on regulars — I built this for you. Try it, and tell me what to make better.
Romain R · Myndel founder, Helsinki