Your customers trusted you with their email. Here's how we honour it.
When a customer joins your loyalty card, they hand over their name, phone number and email address. They give it to your shop — not to us. That's a small act of trust, and everything about how Myndel handles data, consent and email is designed around not breaking it. Here is exactly what that means in practice.
Their email address is a loan, not an asset
Loyalty programmes have a bad reputation for a reason: too many treat a signup as a licence to blast promotions forever. We built Myndel on the opposite assumption — your customers lent you their address so they wouldn't lose their stamps, and every email that follows has to keep earning that permission.
That starts with collecting as little as possible. A Myndel loyalty card needs a name, a phone number, an email address and a language — that's it. No payment details, no birthday demands, no tracking profile stitched together behind the scenes. Data you never collect is data you can never leak, and it keeps the GDPR conversation between you and your customers refreshingly short.
GDPR in practice — not just in a policy PDF
When a customer registers, they actively tick a box agreeing to visit reminders — it's what makes the card work, and it's stated plainly. Marketing emails are a separate consent, off by default. Nobody gets promotions because they wanted a stamp card.
Every loyalty card has a "delete my data" option built in. The customer taps it, confirms via a link we email them, and their record is gone — contact details, visit history, the lot, with identifying details scrubbed from the logs too. No support ticket, no forms, no waiting on anyone's goodwill.
Any customer can request a full export of what's stored about them. It arrives by email as a secure link and shows everything: their details, stamps, visits and the emails they've been sent. No mystery data, no hidden fields.
Unsubscribing takes one click — today, or three years from now
Every email Myndel sends carries an unsubscribe link — in the footer, and in the email header where inbox providers surface their own one-click unsubscribe button. It works instantly, without a login, a "manage preferences" maze, or a guilt-trip survey.
And it never expires. An unsubscribe link in an email from years ago still works, because the alternative — a dead link in an old message — is exactly how businesses end up marked as spam. Customers can also unsubscribe straight from their loyalty card page at any time.
Withdrawing consent takes effect immediately. The next email simply doesn't go out — and your dashboard shows each customer's consent status, so you're never guessing who wants to hear from you.
The guardrails that stop inbox overload
Goodwill is not a system, so frequency limits are built into the sending pipeline itself — every email passes through them before it goes anywhere:
Why this protects your business, not just your customers
Every email we send goes out under your shop's name. If those emails felt spammy, the reputational cost would be yours: spam complaints, soured regulars, and mail providers learning to route your messages to the junk folder.
Restraint is what keeps loyalty emails effective. When a message from your shop only ever arrives because the customer did something — and stopping them takes one click — people keep opening them. That trust is the entire mechanism a loyalty programme runs on, and it's why being considerate isn't a compliance checkbox for us. It's the product.
A loyalty card your customers can trust
Explicit consent, one-click unsubscribe and built-in frequency limits — from day one, with nothing to configure.
Create your loyalty cardFree during early access. No credit card needed.