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Early access — use every feature free today

Keep your regulars coming back.

Myndel is a digital loyalty card for local businesses. Customers scan your QR code, you add a stamp in one tap, and Myndel keeps them engaged between visits — no app or POS integration required.

Loyalty card
North Star Studio
Helsinki - Est. 2024
✦
AD
Alex Demo
Member since Jan 2025
Your stamps
7 / 10 stamps3 more for your reward
Reward unlocks at 10 stamps
You choose the reward
Try the card →

A first visit is good. A regular is worth far more.

Myndel gives customers a reason to return, keeps your shop visible between visits, and flags any regular who stays away longer than the gap you set.

Reward repeat visits

Give customers visible progress toward something worth coming back for.

Stay top of mind

Useful follow-ups arrive between visits without you writing them yourself.

Spot the drift early

See when a regular has been away longer than the gap you set.

Ten minutes to set up. One tap per visit.

1
Make your card
Choose the reward, add your name, logo and colours, and get your QR code.
2
Customers scan to join
They scan your QR code, enter their details once, and their loyalty card opens on their phone. No app or password required.
3
Tap to add a visit
Your customer shows their card, you scan it with your phone, and the stamp lands in one tap. Progress and reward emails run automatically, and Myndel flags customers who have been away longer than the gap you set.

See how Myndel works for a customer

Walk the whole loop yourself — a customer joins, comes back, earns a reward, and hears from the shop in between. It is the same journey one of yours would have.

No signup, no email address, and nothing is sent.

A customer joins, a regular collects a stamp, and the card then asks for a Google review and shares a friend invite. Café Tuomikki is an example shop. The screens are Myndel’s own.

The loyalty card keeps working after they leave.

Regulars rarely leave. They drift — a skipped week, then a month, then gone, because nothing reminded them. Myndel gives you both halves: the messages that bring people back, and the list they belong to.

Stay in touch without writing a word.

If you had a spare hour every day, you would write to your customers yourself. You do not have that hour.

Welcome
Welcome to North Star Studio, Alex!
Lands the moment they join, carrying their card link so it can’t be lost.
Progress
Stamp added — 7/10 stamps
The card updates with every stamp, and this email keeps them posted along the way.
Nearly there
You’re nearly there, Alex!
Sent once the reward is within reach.
Reward ready
You’ve earned your reward, Alex!
They know before they next walk in, so nobody has to remember at the counter.
Win-back
We miss you at North Star Studio!
Myndel flags the regular who hasn’t been back. You send this one in a tap.
Your branding
Every email carries your logo and colours.
Consent built in
Customers choose what they receive when they join, and can unsubscribe at any time.

Know who is coming back — and who isn’t.

The list builds itself one visit at a time. No spreadsheet required.

Illustrative — your dashboard shows your own customers.

✦
New — joined recently
✦
At risk — away longer than the gap you set
✦
Ready to redeem — reward earned

Your regulars can help grow the business too.

Myndel doesn’t stop when someone comes back. Help regulars share their experience on Google and recommend you to a friend — without adding another system.

Get more Google reviews

Ask customers for an honest Google review at the right point in their journey — without remembering to ask at the counter.

See Google review automation →

Turn regulars into referrals

Give customers an easy way to invite a friend, and see who brought whom.

See referral programmes →

Both appear on the customer’s own card. Shown here with an example shop.

Made for shops that run on regulars.

If repeat visits matter to your business, Myndel fits.

Food & drink
Cafés, coffee shops, board game cafés
Beauty & grooming
Salons, barbers, nail studios
Wellness & fitness
Massage therapists, personal trainers
Other local businesses
Boutiques and independent services

Built in Helsinki for independent businesses

I’m Romain, the founder of Myndel. I’m building it for small businesses that depend on repeat customers but don’t need another complicated system behind the counter.

— Romain R · Founder of Myndel · Helsinki, Finland

  • Built in Helsinki
  • Customer data stored in the EU
  • Privacy built into the product
  • Direct founder support during early access

Want help setting it up?Set it up with the founder →

Free during early access. Fair after it.

Use every Myndel feature currently available for €0 while we’re in early access. No credit card required.

€0 today
  • Digital loyalty card
  • Unlimited stamps during early access
  • Automatic progress and reward emails
  • Customer dashboard
  • Your branding
Create your loyalty card
What launch pricing will look like
€0Free
Up to 150 active customers. A real loyalty card for a small shop.
€15/moPro
For shops that outgrow 150 active customers.
CustomEnterprise
Multiple locations and special requirements.
What counts as an active customer?

A customer who has recorded at least one visit in the past twelve months. Someone who joined and never came back stops counting after a year, so a plan is never priced on a list that has gone quiet.

See full pricing →

Questions, answered straight.

Do customers need an app?

No. They scan your QR code and open the card in their browser. Their card link also arrives by email, so it can’t be left in a coat pocket.

Do I need to connect my POS?

No. Myndel works independently on any phone, tablet or computer. Nothing to integrate, nothing to break on a busy Saturday.

How do stamps get added?

Your customer opens their card on their phone; you scan it with your phone’s camera and tap Add stamp. No card to hand? Find them by name in your list. The card updates with every stamp, and Myndel sends progress and reward emails at the moments that matter. When a regular stops coming, Myndel flags them so you can send a win-back in one tap.

Who owns my customer data?

Your business controls the customer relationship. Myndel processes loyalty data only to provide the service — we don’t sell it or use it for advertising, customers choose what they receive, and everything is stored in the EU.

What happens after early access?

Everything is free for every shop today, with no credit card. At launch it becomes Free for up to 150 active customers, Pro at €15/month for up to 1,000, and Enterprise for multiple locations — and any shop that joins now gets at least 60 days’ notice before anything changes.

Still using paper?Create a free printable card →

Your regulars are worth ten minutes.

Create your card, print the QR code, and see your first customer join.

Create your loyalty card
  • Free during early access
  • No credit card