The new Myndel: a dashboard built around your regulars
We just shipped the biggest update to Myndel since launch — a completely rebuilt dashboard. It looks cleaner, but the real change is underneath: every screen is now organised around the one thing that actually matters to a local business, which is keeping the customers you already have coming back. Here's what's new, why we built it this way, and where it's heading next.
Why we rebuilt the dashboard
The first version of Myndel did one thing well: it replaced paper stamp cards with a link-based digital card and sent the emails automatically. That was enough to prove the idea, but as shops used it day after day, a pattern showed up. Owners weren't just adding stamps — they were asking questions the old dashboard couldn't answer. Who's about to earn a reward? Who used to come in every week and has gone quiet? Did that welcome email actually go out?
The old interface treated stamping as the whole job. The new one treats stamping as the start of a relationship you can see and act on. So we rebuilt the dashboard around the customer, not the transaction — every regular now has a timeline, a status, and a clear next step, instead of just a running total.
What's new
Open any customer and see their full history — visits, stamps, rewards, and every email sent or skipped — as a single readable timeline, grouped by day. No more guessing what happened or when.
Every automatic email now shows up in the customer's timeline, including the ones that were deliberately held back by a frequency rule and exactly why. You can open the sent email and read exactly what your customer received.
Invite staff by email so they can add stamps from their own login, while ownership and settings stay with you. Every action is attributed, so you always know who did what.
The core action — adding a stamp on a visit — is now a single tap from a redesigned customer view, with rewards and nudges triggered automatically in the background.
The dashboard has one job
Everything in the new dashboard points at a single goal: making it obvious what to do next to keep a customer coming back. When you open a customer, you don't see a spreadsheet row — you see their whole journey. Every visit, every stamp, every email that was sent (or deliberately skipped, and why), laid out as a timeline you can read in seconds.
That matters because retention is made of small, well-timed nudges, not big campaigns. A customer who's one stamp from a reward needs a different message than one who hasn't been in for two months. The dashboard now surfaces both, so the right nudge is never more than a glance away.
And because Myndel sends most of those nudges automatically, the dashboard's real purpose is confidence: to let you see, at any moment, exactly what's happening with every customer and every email — without having to trust that it's all working quietly in the background.
Built around the counter, not the back office
The same principles that shaped the first version still run through the rebuild. The dashboard is designed for someone standing at a counter with a queue, not sitting in an office with a spreadsheet:
What's next: analytics and campaigns by segment
This release is the foundation, not the finish line. The next major section on our roadmap is a full analytics view — not vanity numbers, but the retention metrics that actually tell you whether your loyalty programme is working: how many first-time customers turn into regulars, how long the average customer stays active, how many rewards get redeemed, and which of your regulars are quietly slipping away.
Alongside analytics, we're building marketing campaigns by customer segment. Instead of one message to everyone, you'll be able to group customers by behaviour — new sign-ups, active regulars, big spenders, people who've gone quiet — and send each group the right message at the right time. Win back a lapsed segment with a targeted offer, thank your most loyal customers, or welcome a wave of new ones, all from the same dashboard you already use to add stamps.
The goal is the same one that shaped this whole rebuild: turn the customer data you're already collecting into simple, obvious actions that bring people back — without you having to become a marketer to do it.
Try the new dashboard — free
No app for your customers. No POS integration. Set up your loyalty card and start adding stamps in about 10 minutes.
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